Forty One Madison, home to the permanent showrooms of the world’s top-tier tableware and gift brands, will be opening its doors to welcome retailers, designers and trade members February 1-5.

Select brands will also be showcasing at its own pavilion at the NY NOW Market at the Jacob K. Javits Convention Center, for the second consecutive show in a row.

NY NOW Attendees can visit booth #3020 to see the latest from Christofle, Lenox, Annieglass, Canvas Home, MATCH Pewter, L’OBJET and Reed & Barton.

“We are pleased to partner with NY NOW for the second consecutive show to strengthen the importance of the NYC marketplace and shine a spotlight on the world’s most prominent tabletop brands that call Forty One Madison home,” said Kristi Forbes, senior vice president and director of Forty One Madison.

For convenience, visitors can travel between Forty One Madison and the Jacob K. Javits Convention Center, using a complimentary Uber code. The code is valid for two $25 round trip rides between each location.

With more than 40 of the 100-plus showrooms open at Forty One Madison during this annual winter show, the building is also enlisting experts to share insight on the latest trends and must-sees.

Design influencers Mark Cunningham (@markcunninghaminc), Gabriela Gargano (@grisorodesigns) and Karen Williams (@stcharlesnewyork) will share their finds on the 41 Madison Instagram account (@41Madison) during the show using #41Takeover.

Boutique retailers that visit Forty One Madison showrooms and the NY NOW booth are eligible to receive a gift bag with a selection of vouchers.

To qualify, visitors at Forty One Madison are encouraged to fill out a card with their information and return it to their booth at the Javits Center.