Forty One Madison, the leading destination for top-tier gift and tableware brands and their permanent showrooms, is going the distance in making it as convenient as possible for NY NOW attendees to travel between its Flatiron District location and the Jacob K. Javits Convention Center. Uber service as well as a private shuttle coach will be available for the upcoming show, Saturday, February 3 – Wednesday, February 7, and both will be complimentary.

More than 40 of the 100-plus Forty One Madison showrooms will be welcoming gift buyers during the show. And, for those who appreciate expert insights on distinctive products to be on the lookout for, Forty One has tapped renowned designers Bella Mancini and Kati Curtis to call out not-to-be-missed and on trend collections. They’ll be posting their showroom finds on Instagram using the hashtag #41Takeover.

The Uber code for gift buyers will be valid for up to a $25 one-way ride and only for travel between Javits and Forty One Madison from Sunday through Wednesday. To obtain the code, visit the Forty One Madison information desk at Javits or email As for the round trip shuttle coach, which is co-sponsored by 230 Fifth Avenue, it will be accessible daily 10 a.m. to 6 p.m. Monday and Tuesday, and until 2 p.m. on Wednesday.

Below is a select list of showrooms that will be open during NY Now:

  • Alessi
  • Certified International
  • Christofle
  • Daum Haviland
  • Deshoulieres
  • The Godinger Group
  • Jay Import
  • Juliska
  • Kiyasa Group
  • Mottahedeh
  • Nambe
  • Portmerion
  • Qualia Glass
  • Reed & Barton
  • Ginori 1735
  • Villeroy & Boch
  • Waterford
  • Wedgwood