HAVILAND LIMOGES DEBUTS PERMANENT NEW SHOWROOM

One of the most revered porcelain brands today, Haviland has chosen Forty One Madison to establish its first permanent company showroom with a light-filled space overlooking Madison Square Park.

“It is most appropriate that Haviland’s first ever U.S. company showroom is at Forty One Madison,” said Cheryl Bruskin, general manager of Haviland USA. “This is the place that top retailers go to find prestigious luxury lines for their stores. We could not have picked a superior showcase for our products or be in better company.”

Located on the 10th floor, Haviland’s new 1,000-square-foot showroom is a visual feast of porcelain, giftware, crystal and silverware, designed by interior designer and former shelter magazine editor Eddie Ross. The result is a dramatic space that highlights product from Haviland’s vast collection of more than 100 patterns. In addition, Haviland now has the ability to feature the incrustation and relief patterns as well as highlight the made-to-order and monogram programs.

Bruskin added, “When Haviland decided to move, we wanted a building that allowed us to customize our space. We’ve found that in our partnership with Forty One Madison. We can now display more china and crystal in an elegant and sophisticated way. We’re thrilled to be here.”


 

From the paintbrush of wildlife artist Alain Thomas: Stately Black Panthers preside over a lush kingdom flourishing with flowers and abundant wildlife, rendered in his distinct primitive style on Haviland Limoges porcelain. Set of four dessert plates, suggested retail: $720.


Since 1842, Haviland porcelain has satisfied the refined tastes of some of the world’s most prominent statesmen. The history of Haviland coincidentally began in New York City, where the Haviland family were china dealers, specializing in English products. When the family, headed by David Haviland, first came across Limoges porcelain, they decided they wanted to be the first to introduce it in the United States. In order to accomplish his dream, David, his wife and two sons resettled in Limoges, France. Once immersed in his new quest, he quickly realized the products made in Limoges were not suited to the taste of his American customers. With his knowledge of production and keen design instinct, he established his own factory in 1853, virtually changing how French porcelain was produced.

Modern-day Haviland continues to break new ground. Exquisite handpainted and richly encrusted designs, one of Haviland’s hallmarks, continues today along with charming animal- and nature-inspired motifs. Famous artists and designers, among them Dufy, Suzanne Lalique, Kandinsky, Cocteau and Dali, created patterns and giftware which can be viewed in Haviland’s museum in Limoges, France. Prestigious classic patterns have been reintroduced, many inspired by nature, its forms, leaves, herbs and animals. Maureen Farrell, national sales manager, noted that new collections L’Impresivible, Sensations and La Rose De Sable were extremely well received by buyers at the Fall New York Tabletop Market.






“They are unique designs for us with a great deal of texture due to the unusual manufacturing process,“ commented Farrell. “Haviland continues to introduce sophisticated and stylish options, and the new collection reflects this.”

It’s easy to understand why Presidents Lincoln and Roosevelt, Empress Eugénie, Général de Gaulle and Emperor Hirohito chose to set their tables with Haviland Limoges. The passion for porcelain, the legacy and commitment to quality and timeless beauty continues for the next generation.

NIKKO CERAMICS’ Tage Strom, Sr. VP Sales and Marketing, and Satoshi Sam Ogura, President, recount the story rendered on “Love Legends,” one of the limited edition Centennial pieces. The artist is a consummate master in Akae Sansui, or red painting, one of the most difficult of all Japanese traditional art techniques. Part of a three-piece place setting, each is backstamped with a delicate willow tree motif and designation Nikko Kutani Art Collection.


 

 

 

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