Highlights from recent Tabletop Market Seminars, co-sponsored by Forty One Madison.   Edited excerpts focus on demographic and psychographic information, bridal purchases, the luxury marketplace and current lifestyle trends of tableware consumers in America.

     

A group of 71 million Americans, born between 1979 and 2002 with the leading edge, now entering the engagement market. Comments from Nina Lawrence, Publishing Director, Conde Nast Bridal Group, Publisher of BRIDE'S and MODERN BRIDE magazines.

Understanding the different mentalities and purchasing habits of the 1.85 million brides who belong to this influential demographic. Excerpts from research conducted by Roper Starch, commissioned by Nina Lawrence, Publishing Director, Conde Nast Bridal Group, Publishers of BRIDE'S and MODERN BRIDE magazines.

Taking a look at the parallel issues facing the fashion industry and tableware retailing, author and WALL STREET JOURNAL journalist, Teri Agins offers fresh insight into celebrity marketing, brand name importance and quality issues.

A new way of looking at values, attitudes and lifestyles of the five vital generations living in America today is another tool for effectively marketing tableware. Ann A. Fishman, President of Generational Targeted Marketing, shares the critical characteristics associated with these consumers.

Summary from a Luxury Marketing Council's all-star panel comprised of executives from Mercedes Benz, Bergdorf Goodman and Deloitte & Touche.   Panelists review who is today's luxury customer along with service expectations and the role brand names play in the mix.

House Beautiful magazine's proprietary research conducted by WSL Research shows who is spending what on home furnishings purchases; the influence of the later Baby Boomers on home ownership and why purchases are linked to a past, present and future ideal.   Remarks presented by House Beautiful Associate Publisher, Jeanne Noonan Eckholdt.

Everything you need to know about the law protecting tabletop designs, your remedies for piracy and licensing problems and the  sale of counterfeit brands.  Learn about recent cases from partners at Cowan, DeBaets, Abraham & Sheppard LLP, the renowned copyright law firm.