THE HOMER LAUGHLIN CHINA COMPANY TO OPEN PERMANENT SHOWROOM
AT FORTY ONE MADISON FOR FALL TABLETOP SHOW®  

New York, NY – The Homer Laughlin China Company, one of the most recognized names in the casual china market, will open a showroom on the 16 th floor of Forty One Madison, announced Carole Dixon, Sr. VP Director. "We are delighted to add to our tenant roster, America's largest pottery manufacturer. Homer Laughlin is world renowned for its Fiesta® dinnerware and accessories. Fiesta® is one of the most collected china products in the world."

Today, the family-owned company is headed by the fourth generation of the Wells family; Joseph M. Wells III, CEO/President. Headquartered in Newell, West Virginia, Homer Laughlin first introduced Fiesta® dinnerware in 1936. The dinnerware and brand continue to serve both the restaurant and hotel markets as well as retail. Manufacturing uses state-of-the-art production facilities, computerized kilns, and a variety of decorating techniques. In 1986 Fiesta® dinnerware was reintroduced as a high-fire fully vitrified, lead-free product essentially redefining the standard for both food service and retail china.

The new showroom will feature a broad selection Fiesta® dinnerware, accessories and licensed products according to Richard Brinkman, VP Sales/Marketing. "With the changing dynamics of today's market it ultimately requires The Homer Laughlin China Company's showroom location to be more convenient to our guests and customers during visits to the market and the New York Tabletop Show. We will be open between Markets by appointment."

The Fall 2007 New York Tabletop Market® opens Saturday, October 27 th and runs until Wednesday, October 31 st. A Rudin Building, The New York Merchandise Mart, is America's headquarters for the tableware industry. Located on the corner Madison Avenue and 26 th Street, the building contains 23 floors of permanent showrooms filled with tableware and gift-related products representing over 100 American and international companies. A complete showroom listing and future market dates can be found at www.41madison.com