Christofle is now comfortably – and quite beautifully – ensconced at Forty One Madison in a 6,000- square-foot showroom on the 6th floor, a space that will serve year-round for meetings with key retailers, hospitality clients and interior designers who look to this French brand as a category innovator.
The silver, silver plate and stainless artistry on display is dazzling and seductive. Impressive, too, is the breadth of the collection, with designs that answer today’s diverse lifestyle needs, milestone commemorations and aesthetic preferences. As expected, the basics are here: flatware, trays and bowls, coffee and tea services, bar accessories, and candlesticks. But also to be found are platinum and gold-rimmed porcelain dinnerware sets and colorful cut crystal champagne flutes. The assortment of giftware is extensive, with something for every possible lifecycle occasion.
A distinctive series of jewelry is an obvious natural extension of the brand. And this year Christofle is venturing deeper into the world of home furnishings with design rock star Marcel Wanders. He already has a line of flatware, serving pieces and personal items and has partnered with the company again for the introduction of a spectacular chair.
Wanders is just one of many name talents Christofle has worked with over the years. Other collaborators include Michele Oka Doner, Jean-Marie Massaud, Ora-ïto, Gio Ponti, Andrée Putman, Karim Rashid and Martin Szekely.
In choosing Forty One Madison for its new U.S. headquarters, Nicolas Krafft,
Christofle’s President & CEO, said, “We’re delighted to firmly root ourselves
here with our first permanent wholesale showroom. We’ve designed the
space so that buyers can experience the beauty of living with silver.”
Christofle has really put the polish on its new home, and it is “magnifique!”